The highest rated job search terms are jobs near me, jobs with the highest hourly wage, work remote jobs, entry-level jobs, and jobs in [insert industry]. The process then goes something like this:

  1. Click on a job board ad that paid the most to get on the front page.
  2. Scroll the first few postings and read the job descriptions
  3. Choose one or two that sound possible
  4. Click to apply or submit a resume
  5. If it requires a drawn-out process, spend at least 45 minutes on the application when you don’t even know if you are fit for the job
  6. Close and move to the next one.

Search-copy-paste-edit-repeat. The internet is a query system – it's not a mind reader (yet).

A Rigged System, Set Up to Fail

My point is not necessarily the painfulness of the online job search (though, it IS painful), my point is the process sets you up to fail. Your results are only as good as your search terms. The world of work is infinite and complex. So, how in the world will anyone looking for their first job, a trade or technical job be able to connect with the opportunities that are real possibilities? The time has come to evolve from the job search to job matching.

Search engines took off in the 1980s with AOL, Yahoo, the Google beast and Bing. Soon thereafter, the early job boards purchased keywords and started to scrape their way to your attention. We have been ingrained to search ever since. So, I know it’s mind-altering to think of living a life of match instead of search, but hear me out.  If you are in high school or college reading this, you’ll get it (so please explain it to your parents for me). 

Let me give you this comparison. Dating apps like Bumble, Match, and eHarmony match you. First, you create a profile. Second, scroll and match with the love of your life (or a booty call), swipe to accept or pass. Then, comes the baby in a baby carriage, or something like that. What exactly would you have searched for in a search engine to find that person?  5’2” enjoys comedy, foodie, hates cats and enjoys making sushi for a hobby? What sort of results would that search return?

Now, imagine if someone paid for advertising to float to the top and get every eyeball on them? That’s exactly what we have accepted as a good way to get connected to jobs for the past 24 years. How about we just stop the ridiculousness?  

Job Matching for the Win

Looking for someone to do a job or to find a job is just as particular and complex. There are a lot of things that matter to the employer and the job seeker that determine success. Success meaning a great match for Talent and Employer.

When you use outdated, overly complex and poor communication vehicles, you end up making bad hiring decisions. Employers and Talent on pepelwerk get to bypass all that old dysfunction. They can accurately and honestly set their expectations and only get matched with the opportunities that fit.  Stop searching and match with work.