Your Clients Need Workforce Solutions. Your Practice Has a Growth Ceiling. pepelwerk Solves Both.
Your clients need help with hiring, training, and retention. pepelwerk gives you the platform and structure to turn those needs into repeatable revenue.
You Have the Clients and Connects.
You're Still Leaving Revenue on the Table.
Consultants, fractional executives, and advisors spend years building trust with the exact buyers who need workforce technology, then watch that trust generate nothing but referrals they'll never see credit for.
Your Clients Have Workforce Problems You Can't Currently Solve
Hiring is broken, skills gaps are widening, and training investments can't be proven to funders. Your clients ask you about this. Right now, you have no platform to offer them.
Other Partner Programs Pay You Once and Forget You
Most SaaS reseller programs hand you a link and a one-time payout. No training, no deal support, no recurring revenue. Your relationships do the work. You see none of the upside.
Trusted Advisors Should Build Wealth, Not Just Goodwill
The $44B HR tech market is growing at 10% annually. 80% of demand comes from SMBs that enterprise platforms don't serve. That's your market. Your relationships are the distribution.
Your Expertise Got You Here.
This Platform Takes Your Practice Further.
You've spent years building credibility with the executives and organizations who need workforce solutions most. The pēpelwerk Business Partner Program gives you a certified platform to deliver those solutions at scale.
Management Consultant
Work with:
CEOs, Presidents, Strategy Leaders
Advise on performance, operations, and future readiness across organizations.
Fractional Executives
Work with:
CEOs, CFOs, CHROs, VPs, Directors
Fractional CHROs, COOs, and CFOs embedded across multiple organizations who see the same workforce gaps everywhere they work
HR & Talent Advisors
Work with:
CHROs, HR Directors, VP of People, TA Leaders
Independent advisors helping organizations modernize HR, prove their value, and build skills-based talent strategies
Professional Services Firms
Work with:
CFOs, VPs of Finance, Presidents, C-suite
Accounting, financial advisory, and legal firms whose clients face workforce cost and organizational structure decisions
Workforce Development
Work with:
Program Managers, WDB Directors, Grants Managers
Agencies, consultancies, and associations serving workforce boards, educational institutions, and government-funded programs
Agencies, BPOs & RPOs
Work with:
HR Directors, VP of Talent Acquisition, Recruiting Managers
Recruiting, staffing, outplacement, BPO, and RPO firms whose clients need more than placement
Recognized and Trusted
The platform you'll be representing has earned recognition from the organizations that set the standard for better workplaces, women in business, and community workforce development.
One system for hiring, training, and retention
Help your clients connect their workforce strategy and turn it into real results.
AI Career Assistant
Sell to HR leaders, higher ed, and K-12 programs. Your clients get career development, skills gap analysis, and behavioral matching. You get a recurring subscription that renews every year.
Job Center & Workforce Building
Sell to HR and workforce development buyers. Your clients replace resume-based hiring with blind, skills-based matching. You earn on every hire.
Course Center
Sell to training providers, higher ed, and K-12 programs. Your clients list courses where active job seekers are already looking. You earn a percentage on every enrollment.
Sponsor Center
Sell to workforce boards, foundations, and government agencies. Your clients replace spreadsheets with auditable, compliance-ready program management and real-time impact reporting.
Career Exploration Events
Sell to employers and community organizations. Your clients connect with job seekers, young adults, veterans, and career changers through live and on-demand events.
SEE IT BY CLIENT TYPE
Share these with your clients or explore from their perspective before your first conversation.
Apply. Get Certified. Start Earning.
Four steps from where you are now to a certified practice with a protected pipeline, backed by coaching and deal support at every stage.
Apply
Submit your application. We review every submission personally and reach out within 48 hours if you're a strong match.
Get Certified
A structured certification program that builds your confidence with the platform, the buyers, and the process. Designed to work alongside your existing practice.
Launch Your Practice
Go live with full partnership benefits, a protected pipeline, and ongoing coaching behind you. Start engaging the clients you already serve.
Grow with Support
Coaching, deal support, quarterly reviews, and advanced resources as your practice scales. You're not doing this alone.
From Trading Time to Building a Practice
The Business Partners who thrive in this program aren't starting from scratch. They already have the relationships, the credibility, and the clients. What they're adding is a certified platform and a revenue model that doesn't require them to be in the room every time.
Before
Revenue tied directly to your hours, your availability, your output
Clients with workforce problems you can advise on but fulfillment you can't scale
Relationships that generate goodwill but no compounding income
Recommending tools you don't own or earn from
AFTER
A certified practice with recurring revenue that renews without you starting over
A platform that solves real workforce problems across your entire client base
Executive relationships that now generate compounding income
A protected pipeline with deal support. You're not selling alone
Everything You Need to Build a Practice, Not Just a Pipeline
We invest in your success with tools, training, coaching, and deal support. You'll walk through the full partnership details during your discovery call.
Recurring Revenue Model
Build an annuity-style revenue stream, not one-off payouts. You earn on every deal and on annual renewals that compound as your portfolio grows.
Deal Protection
180-day exclusive deal registration protects your pipeline. Your opportunities are tracked and documented in your CRM with full attribution.
Everything You Need Is Included
CRM, learning management, a practice environment, performance dashboards, and collaboration tools. All provided. No separate licensing, no hidden costs.
Three Growth Tiers
Silver, Gold, and Platinum tiers with increasing benefits, coaching access, and co-marketing resources. Agencies and firms are positioned for Gold or Platinum.
Deal Desk & Co-Engagement Support
For complex or high-value opportunities, our Deal Desk provides pricing approvals, custom proposals, and co-engagement support to help you close.
Coaching, QBRs & Community
Ongoing cohort coaching calls, quarterly business reviews with your Partner Manager, peer collaboration, and advanced training to keep you sharp.
Not All Partner Programs Are Created Equal
Most partner programs are built for one use case. pēpelwerk is built for the full range of buyers your practice already serves.
Pepelwerk Business Partner
Recurring revenue that compounds across your entire client base
A platform that solves workforce problems across hiring, development, training and funding
Full tech stack, marketing assets, and tools included
Your pipeline is protected. Deals are registered and attributed to you
Deal support and co-engagement for complex opportunities
Ongoing coaching, reviews, and a team behind your growth
CRM & MarTech Reseller Programs
Revenue drops sharply after Year 1 implementation fees
Self-serve onboarding, quarterly webinars
License tools separately at your cost
No deal protection or exclusivity
No dedicated support unless top-tier
Sells to marketing & ops, with limited workforce revenue upside
Applicant Tracking System Resellers
One-time payout only, with no renewal revenue
Self-paced onboarding, minimal training
Solves hiring only, with no career development, training, or funding
No deal protection or exclusivity
You quote & negotiate alone
Positioned for HR buyers only
Professional Networking & Executive Group Franchising
Referral-only model, no platform to sell
Membership fees with no commission on member outcomes
No workforce technology, relationship currency only
Franchise territory fees with limited revenue upside
Structured for peer referrals, not consultative B2B deals
No recurring SaaS revenue stream built for your practice
See If You're a Fit in 3 Minutes
We review every application personally. If you're a strong match, you'll hear from us within 48 hours with a link to schedule your discovery call. No sales pressure, no commitment required at that stage.
You have executive relationships: an active network of business owners, CEOs, CHROs, or VPs who trust your recommendations
You already serve these buyers: through consulting, advisory, professional services, or an agency
You want to build an annuity: predictable recurring revenue that compounds, not one-time payouts
You're comfortable with consultative B2B engagements: 60–90 day cycles, executive conversations
You're ready to add a new practice layer: willing to go through a structured certification
No risk at the application stage. Submitting this form is not a commitment. If selected, your discovery call is a conversation, not a closing call.
Limited partnerships accepted each quarter. Rolling enrollment.
This probably isn't for you if…
You're looking for passive income, you don't have existing executive relationships, you expect immediate returns (this is a 6–12 month build), or you're currently a recruiting agency or HR staffing firm (conflict of interest).Frequently Asked Questions (FAQ)
The 8-week certification covers platform training, buyer personas, sales methodology, deal registration process, and practice launch planning. You'll go through structured modules, role-play sessions, and a final assessment. The program is designed to be completed alongside your existing practice.
No. In fact, our most successful partners come from consulting, fractional executive roles, professional services, and workforce development. You don't need to be an HR expert the certification teaches you everything you need to represent the platform with confidence.
Not initially. During the certification, we handle demos and deal support. As you progress through tiers, you'll have the option to lead demos with coaching support. You're never expected to go in alone.
Yes. You can register deals during certification. Deals are tracked, attributed, and protected from day one. You won't miss out on revenue while you complete the program.
Deal registration gives you 180-day exclusive rights to the opportunity. Your deals are tracked in your CRM with full attribution. If pepelwerk engages the same account through another channel, your registration takes priority.
The certification is self-paced with cohort check-ins. If you fall behind, your Partner Manager will work with you on a catch-up plan. There's no penalty for adjusting your timeline.
You get a dedicated Partner Manager, weekly cohort coaching calls, a practice environment to work in, and access to the partner portal with all training materials, sales assets, and marketing resources.
That's normal. The consultative B2B sales cycle typically runs 60-90 days. Your Partner Manager will work with you on pipeline development, deal strategy, and co-engagement to help move opportunities forward.
Agencies and firms apply through the same form but are evaluated for Gold or Platinum tier placement. You'll discuss team structure, client portfolio, and growth targets during the discovery call to determine the right fit.
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Apply in 3 minutes. If you're a strong match, we'll reach out within 48 hours to schedule your discovery call. No commitment required at that stage.
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